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Franchise Acquisition: 5 Things To Remember

Updated: May 6

Afraid about the hassles of running a small business? Starting a new business may be a challenge. It is not always a good idea to start from scratch. As it entails a number of potential dangers. You may wish to consider franchising if you share this mindset and want to establish a business. Although you get to start a firm, your brand is already well-known.

In exchange for access to a franchisor's unique business knowledge, procedures, and trademarks, a franchisee can offer a product or service under the franchisor's corporate name, a license known as a franchise. As part of the franchise agreement, the franchisee pays an initial start-up cost and year licensing fees to the franchisor. In this area, though, there are a number of things to keep an eye out for.

All good franchisors will have these qualities, but how can you choose which one to buy? Following the selection of your brand, what should be done to limit the risk of your investment, which often comprises all your savings, plus any money you're borrowing!

Franchisee evaluation ( Yourself )

Understanding the nature of franchising is essential. Because it's a significant step. It's important to choose the correct franchise. Something from which you may generate good revenue. Incredibly, really crucial is the ability to understand the market. It also explains how different franchises are organized and run. Also, it should be something in which you have a keen interest. It's also important to know what type of culture the franchise you're considering has. Why and how does it work? Try to know more about how it works and what the framework is.

Questions you need to ask as a franchisee:

  • What type of franchise would you like to own?

  • Will this sort of franchise be expensive to operate?

  • Does that industry have its own set of rules and regulations?

  • How many different types of people will be included in your clientele?

  • Can you comply with the regulations of a franchise system, or do you have to draw your way?

  • Do you want to manage or do what you love by yourself?

  • And lastly, over the next 10 or 20 years, are you prepared to commit?

Understanding the franchisor

Be sure to conduct your homework on any potential franchisor before signing anything. Seek for websites where current and former franchisees are expressing their dissatisfaction with the business. Don't, however, place too much faith in the internet complainants. Put your faith in the franchisor and the franchisees with whom you have direct contact. The main purpose behind contacting the previous franchisees is to understand their experience with the franchisor. You might get to know things that are not really visible.

Questions you need to ask about the franchisor:

  • Is the franchisor able to provide proof of earnings?

  • Where does the franchisor/franchisee stand in respect to each other?

  • Is there an effective franchisee advisory board?

  • Does the franchisor get involved in conflicts with other franchisees?

  • As far as the program is concerned, what does it seem like?

  • What support does the franchisor provide? Be sure to conduct your homework on any potential franchisor before signing anything.

Recognizing the industry

In today's world, even if you prefer 35mm photography, the market demands digital. In the next 10, 15, or 20 years, choose an industry with development potential. Which should also go around the duration of your franchise agreement. If you want to advance professionally, you must discover a niche that is in demand.

Being aware of your whereabouts is also essential. KFC opening in a region populated by Jain or Vegetarians, for example, would be a waste of time, money, and energy. As a result, what worked in one area may not work in another, and vice versa. In the same way, starting a tattoo franchise in a very distant hamlet where tattoos are frowned upon is not going to bring you any clients, despite the fact that there is no competition. A tattoo parlor in an urban area with a diverse and young crowd, on the other hand, is more likely to bring in the $$$. You should select a field that is compatible with your location, abilities, demand, and trends. The same goes for picking something that is less risky and has a higher level of demand.

Tackling the market/ competition

Is the product or service necessary in your area? If so, is it being fulfilled by someone else? These are the questions you need to ask yourself to understand what your competition might be. You don’t want to set up a business in a place where the population is already getting the best product or services. But again, this should only be a barrier when you see a highly satisfied population. This varies on the number of population as well. For example, let’s say an area does have a very good gym, but that area has a huge population. And the current gym is unable to provide its services to each and every one. In that case, your gym can have a better chance of surviving. So when you decide on a particular location you need to conduct a rough survey. Understand what the demand in that place might be. And if it is being fulfilled or not.

The next thing you need to keep in mind is the competition. Let’s say there are two fast-food joints. One is Mc Donalds and the other is burger king. Now both of these companies offer similar services. And their products are roughly the same quality as well, as per the internet. And imagine both of them being in a location where they have two colleges nearby. Now the population is good, demand is good, quality is good as well, for both. Then why does Mcdonald's sell more than burger king? It is their marketing and innovation. You will only be able to serve your customers when you are able to pull them in. So chose a franchise that has a good marketing structure and has products that are new and engaging to the clients. Because after all, what you need is a vast clientele. That is why understanding your potential competitors is really important.

Seeking Professional Help

Now that you have all the finances, knowledge of the business, and decided upon a particular franchise. The next step is the legal business which should definitely be handled by a professional. No matter how badly you want to be your own lawyer and save money, it is always suggested to get a professional lawyer. Because it might save you from a lot of hassle in the future. Although the franchise lawyer shouldn’t be the only one to approach. A franchise lawyer will walk you through the rights and obligations and make you understand other things. But hiring a lawyer yourself before signing the agreements can be really helpful as well.

Prior to doing business in most states and localities, firms must get different licenses and permissions. General business licenses, tax registration, health permits, and occupational licenses are some of the most prevalent types of permissions.

Licensing and permit violations can result in penalties or worse from the government. It is also possible for your franchisor to cancel your franchise if you fail to meet the licensing criteria.

Corporate reporting standards must also be met if your franchise is incorporated.

Your corporation or LLC might be terminated if you fail to file a report on time.

Have a pro forma accountant examine financing requirements, the projected costs, prospective cash flow, and the probability of your company meeting your objectives or expectations.

When you go through all of these you will definitely have good successful growth. Make sure to take all the training that is required and get the staff that is needed. And faith in yourself is the key ingredient of course!


Aliens Tattoo is actively looking for franchise partners. So if you believe you have what it takes to run your own studio, let's get in touch!

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